Shape Your Future began as a teaser campaign called “5320” to help raise awareness of Oklahoma’s health issues. The number 5320 represents the number of lives that could be saved if Oklahoma met the national average of health status indicators.
The campaign evolved into the Shape Your Future brand, which is dedicated to improving Oklahoma’s health and future through nutrition, fitness education and tobacco-free lifestyles. Shape Your Future encourages parents, caregivers, children and all Oklahomans to eat better, move more and be tobacco free.
Shape Your Future is funded through the Oklahoma Tobacco Settlement Endowment Trust and the Oklahoma State Department of Health. We proudly support the Oklahoma Health Improvement Plan and its mission to increase the overall health and wellness of Oklahomans.